Lewis Campbell, Blog https://lewiswcampbell.com/blog/index.html Writing about data, code, design, and everything in between. en-us Sun, 03 May 2026 00:00:00 +0000 Blockchain for Creators: Where Sovereignty Matters https://lewiswcampbell.com/blog/blockchain-for-creators.html https://lewiswcampbell.com/blog/blockchain-for-creators.html Sun, 03 May 2026 00:00:00 +0000 Web3 Token-gated memberships are the first portable customer relationship in the history of digital media. An argument for sovereignty over capital, plus a Base + ERC-1155 playbook for under fifty dollars. Mortality and AI https://lewiswcampbell.com/blog/mortality-and-ai.html https://lewiswcampbell.com/blog/mortality-and-ai.html Sun, 03 May 2026 00:00:00 +0000 Philosophy A companion to 'Empathy and AI'. Drawing on Anil Seth's beast machines and Simone de Beauvoir's All Men Are Mortal, mortality is not the price of consciousness but its medium. Empathy and AI https://lewiswcampbell.com/blog/empathy-and-ai.html https://lewiswcampbell.com/blog/empathy-and-ai.html Sat, 02 May 2026 00:00:00 +0000 Philosophy Empathy is not a capacity AI lacks by accident, it is structurally unavailable to any system without a mortal, socially-assembled self. An essay on the Ego Tunnel and the predictive self. Movie Rails: Building a Streaming Recommendation Engine from Scratch https://lewiswcampbell.com/blog/movie-rails-capstone.html https://lewiswcampbell.com/blog/movie-rails-capstone.html Thu, 27 Mar 2026 00:00:00 +0000 Data Science How my team clustered 8,000 films into streaming-ready categories using UMAP, HDBSCAN, and a whole lot of hyperparameter sweeps. Moneyball Creator Marketing Part 2: Infrastructure instead of Research https://lewiswcampbell.com/blog/moneyball-creator-marketing-pt2.html https://lewiswcampbell.com/blog/moneyball-creator-marketing-pt2.html Thu, 27 Mar 2026 00:00:00 +0000 Data Science Why I stopped trying to 'just finish' scraping 434 YouTube channels and started building scalable infrastructure on AWS instead. Moneyball Creator Marketing Part 1 https://lewiswcampbell.com/blog/moneyball-creator-marketing-pt1.html https://lewiswcampbell.com/blog/moneyball-creator-marketing-pt1.html Thu, 20 Mar 2026 00:00:00 +0000 Data Science I got paid to watch YouTube and Twitch. So naturally, I'm automating myself out of the job. Here's how I scraped nearly a million videos to build a data-driven creator marketing system.